Research On Online Public Opinion Management Mechanism Of Public Security Emergencies In Micro-communication Environment

At present,profound changes in our country economic system,profound changes of social structure and interests pattern adjustment,thought idea profound changes and high-risk contradictions of social transition,a variety of frequent incidents,coupled with the rapid development of the Internet on a global scale,in such a social background,the birth and development of public opinion has become inevitable.The management of public opinions is related to the credibility of the government and social stability,especially the frequent occurrence of online public opinions due to the development of the Internet in recent years.Network public opinion is the reflection of the real social public opinion on the Internet and the concentrated reflection of the social problems that are widely concerned by the public on the Internet.In essence,it is the reflection of the contradiction of the real society on the Internet.In the context of micro communication,many emergencies are first spread on social media such as weibo and WeChat,and then cause large-scale online public opinions.The key to the decline of online public opinions lies in the user behaviors of these "micro" media.Therefore,it is necessary to have a deep understanding of the Internet and the Internet era,and correctly understand and grasp the law of online public opinion and online society.Strengthening the research on network public opinion,attaching importance to the analysis,management and guidance of network public opinion information,establishing and improving the network public opinion mechanism,and innovating the governance of network public opinion will certainly play an important role in the healthy development of society and the long-term stability of the country.This paper mainly has the following contents: first,how the environment of micro communication influences the network public opinion of public security emergencies,and what development characteristics and stages the network public opinion presents in such a communication environment.Due to the increase of mobile Internet users,the majority of the public use WeChat and weibo.The timely communication of these social media makes public security emergencies quickly trigger public opinions once they happen.Through the mobile social network platform,the public can learn about all aspects of the event and express their views,which makes the online public opinions under the micro-communication environment different from the traditional communication environment.The second is to discuss the management mechanism of network public opinion in China’s current public security emergencies and the problems existing in such a mechanism.Three from on macroscopic public safety emergency network public opinion management principles and guidelines,in the era of micro propagation,the main body of network public opinion management has not only is the government,media,especially the network media and network media can free voice of the public should be involved in the management of the network public opinion,jointly build a harmonious and healthy network environment.Fourth,it proposes from the micro level what kind of network public opinion management mechanism should be built for sudden public security events,including technology,system,personnel allocation,concept and media level.The research focus of this paper is to focus the network public opinion on "micro" network public opinion,that is,how the public opinion realizes germination,explosion,fission and attenuation through weibo,WeChat and other mobile social media.Different from the traditional online public opinions,the online public opinions in the era of micro communication have no germination period or incubation period.Because the propagation speed of "micro" media is extremely fast,once the event occurs,it will quickly spread and cause different degrees of online public opinions.Because of this feature,in the management of online public opinion,it is also necessary to attach importance to "micro" media,integrate new and old media,effectively use traditional media and strengthen the control of social media such as weibo and WeChat.