Study On The Management Of Zhenjiang Maritime Affairs WeChat Platform

2014, the party's proposed in the third Plenary Session of the 18th CPC Central Committee to promote the national governance system and governance capacity modernization strategic objectives. In July 1, 2015, the "State Council on promoting"Internet plus "action guidance" officially released. At present,WeChat has been integrated into all aspects of public life, to WeChat as the representative of the government's new media has become an important part of the modernization of governance capacity of the government. May 28, 2015, Zhenjiang Maritime Bureau opened the official government WeChat platform, and strive to promote open government and governance modernization. But in the process of development encountered some difficulties. This paper will take the Zhenjiang maritime affairs WeChat platform as the research object, using literature review method, field research method, comparative research method, in-depth exploration of the impact of Zhenjiang maritime affairs development of WeChat,and combined with the practice and experience at home and abroad and put forward the corresponding countermeasures.Zhenjiang maritime WeChat public platform was first established, actively carry out various promotional activities, carefully organize the manuscript push, basically meet the administrative relative person's information service, information service and other needs, facilitate the direct communication between the masses and the Zhenjiang maritime,enhance the public service level of town Jianghai things,achieved some success. First, accelerate the transformation of service-oriented government, and enhance the exchange of information between Zhenjiang maritime and the masses. Two is to enhance the ability to guide public opinion, enhance the image of Zhenjiang maritime. The three is to broaden the channels for the maritime service, reduce service costs. Four is to enhance the network supervision, promote the construction of honest and maritime.However, due to the lack of mobile Internet, thinking to the important position of chief of WeChat's understanding is not clear, lack of learning ability, innovation consciousness and management team quality is not high enough,the management system and operation mechanism is not perfect and other reasons,Zhenjiang maritime affairs WeChat platform still has its own positioning is not accurate, the audience extended difficulty, lack of effective content construction innovation, to interact with the public, less management and operation ability is weak and other issues.Based on summing up the domestic and foreign successful experience, fully rely on the actual Zhenjiang maritime chief WeChat platform, combined with the characteristics of Zhenjiang maritime area,to explore a suitable to promote development of Zhenjiang maritime affairs WeChat platform initiatives. First,strengthen top-level planning and design, strengthen the mobile Internet thinking,increase policy and funding efforts. The two is to enhance the positioning of government WeChat, in the role of positioning based on maritime business characteristics, to be based on the content positioning to provide accurate service content, in order to enhance the positioning of the maritime service image in the target position. Three is to strengthen the WeChat service content and quality, pay attention to content planning and selection, pay attention to the content and practical limitations,focusing on interactive friendly and lively, pay attention to the quality of public service effect and problem solving. The four is to strengthen the professional operation of government WeChat, strengthen their own government WeChat platform to explore the law, strengthen cooperation with other government WeChat platform to strengthen cooperation with Tencent operators. Five is to strengthen the construction of institutional mechanisms, improve the operation and maintenance mechanism, the establishment of information dissemination and problem solving feedback mechanism,the implementation of security and incentive mechanisms, the establishment of network public opinion disposal mechanism.