Research On The WeChat Development Of "Guancheng Party Construction" Government Affairs From The Perspective Of Service Object

China has entered a new era of “Internet and party building”.How to effectively use the WeChat public platform,which genuinely and accurately strengthens party propaganda and party affairs in the field of mobile Internet.It made a new subject before the party's work department and party affairs workers.This article showed the“Guancheng Party Construction” government affairs WeChat public platform sponsored by the Organization Department of the Zhengzhou City Guancheng District Committee as the research object.From the perspective of the service object,it researched its development status and proposed corresponding countermeasures.This article sorted out the relevant concepts and theories related to China's government WeChat public platform.Through the literature research method,analyzed the development status of China's government WeChat.Also,it briefly explained the foreign e-government affairs and summarized the situation of the management of the government WeChat background of affairs and the information released by the “Guancheng Party Construction” government through the data analysis method.It analyzed the current situation of the “Guancheng Party Construction” government WeChat public platform from the basic situation,function positioning,information release,selected more representative party members to issue a questionnaire,and conducted a questionnaire survey on the primary conditions,service habits,concerns,evaluations,and needs of the clients and summarized and analyzed the problems existing in the “Guancheng Party Construction” government affairs WeChat public platform.The central performances were as follows:narrow-focused on user groups and low popularity;the released of content deviates from user needs and lack of attractiveness;the release time and frequency were uncertain,and the form was not rich;lack of interactive communication user participation and lack of convenient services.Through the interview method,by the two dimensions of breadth and depth,we selected service targets with different identities to conduct in-depth interviews and analyzed the deep-seated reasons for the above problems in the “Guancheng Party Construction” government WeChat public platform.The central performances were as follows in three aspects: one was the lack of innovation power,and the service awareness was not stable;the second was that the operation team is unprofessional and lacks supporting guarantees;the third,the propaganda was not strong enough,and the promotion was not deep enough.According to the existing problems and reasons,in order to further promote the development and construction of the “Guancheng Party Construction” government WeChat platform,the following countermeasures are proposed: the first was to establish “Internet +” thinking and enhance service awareness;secondly,to improve relevant systems and optimize the operating environment;and the next one was necessary to equip a strong operation team to improve the professional level;fourth was to optimize information release and increase the user stickiness;the fifth was to strengthen interactive communication,and smooth communication channels;sixth was to integrate multi-party platforms to increase convenience measures;the last one was to increase promotion efforts to establish a flexible publicity system.