The Grounded Theory Research On The Effect Of Plastic Bag Ban In Agricultural Trading Market

It has been seven years since notice of limiting plastic bags for production,sale and use was published by General Office of the State Council of the People's Republic of China on December 31,2007.Charging of plastic bags in supermarkets has been admitted to consumers but colorful ultra-thin plastic bags are still free and excessively used in agricultural trading markets.Because of low quality the ultra-thin plastic bags are less likely to be recycled and most discarded arbitrarily after used one time.They bring visual pollution flying with the wind or are difficult to deal with and be degraded as inclusion in municipal solid waste(MSW).And why the prohibited ultra-thin plastic bags are still welcomed in the agricultural market?Why government-promoted charging of plastic bags cannot be implemented successfully in that?What are the reasons that numerous vendors in the market disobey the regulations?And how to solve these problems?The researcher collects large of first-hand data through interviewing and codes step by step based on the grounded theory.Then "without policy advocacy",etc.76 open codes,"policy content communication",etc.18 axial codes and "policy acceptance",etc.5 theoretical codes raised.Through the frequency analysis and the relation between codes,it turns out the main reasons for policy failure are including low policy acceptance,the neglected special market consumption environment and lack of the system guarantee.Find two couple conflicts based on coding with TRIZ theory applying,consisting of adaptability to policy with competitive pressure contradictory in vendors level and supply capacity and cost contradictory in policy level.Based on the innovative principles in contradiction matrix like adding dimensions,composite structure,dynamics,periodicity,parameter changes etc.,then put forward several measures which include promoting policy acceptance,enhancing the safeguard function of supporting system,resolving the market negative responses and improving consumption environment etc..