The Soft Law Application Of The Internet Finance

2013 was the first year of the development of the Internet financial.In this year,all the leadership,regulators,academics,practitioners and ordinary people were discussed about the topic of the Internet financial.The Internet financial adhering to the “open,equality and cooperation,sharing,innovation",which is the spirit of the Internet.It created a new financial service mode with greater transparency,participatory,better coordination,lower cost,and more convenient.In this way,it enriched the connotation of financial services,expand the space,and enhance the Pratt &Whitney financial and democracy.The Central bank and securities regulators were in a positive,optimistic,tolerant attitude towards the rapid development of Internet financial.In August2013,the state council issued the” The several opinions on promoting the information consumption to expand domestic demand” which points out that to strengthen the construction of information consumption environment,promote the financial innovation of the Internet and regulate the Internet financial services.In the government work report 2014,the premier Li Keqiang pointed out that we must promote the healthy development of the Internet financial,improve the financial supervision coordination mechanism,and supervise the cross-border capital flows closely.Also we must avoid the occurring of the systemic and regional financial risk,just as the financial a pool with fresh water to water the small micro enterprises,rural economy.In this way;the financial trended to a rapid development.There is no doubt that he rapid development of Internet financial Greatly promote the development of the financial industry,and also showed extraordinary talents of the Pratt&Whitney financial.But we also see that the financial Internet is in the In the early stages of development,it Face a lot of uncertain factors.They face all kinds of problems and risks,such as the P2 P platform and the crowd funding may mixed up by some people,the financing phenomenon of some illegal P2 P platform is more and more serious,some crowd funding project is developing toward the trend of "pyramid" and so on.If these problems can't solve properly,the development of the hold Internet financial might destroy by them.In this way,The Soft law as a new way of social management,itprovides a new idea to solve the problems during the development of the Internet financial.It has a natural cohesion between The Soft law and the financial development.This article starts with the analyzing of the Internet financial risk and points out the problems of the traditional financial management.Them the article expresses the idea of changing the uncultured traditional regulatory thinking and states the necessity of using the Soft law.At the same time,this article Puts forward some Suggestions for the development of The Soft Law Application of the Internet Finance which bases on the development of our country's financial,so that it help to the Designed to help to the issues of the Internet financial governance.