Research On The Interaction Between Government And Internet Users In The Network Public Opinion

Leapfrog development of new media technology has brought changes in the media environment.In recent years,the network of public opinion events frequently,differences and conflicts exist underlines the government and network public opinion generation in the interaction,and the government is also aware of the guidance of public opinion has been unable to adapt to the new environment,are actively implement various measures to establish a new pattern of public opinion guidance.In the Internet era,the interaction between the government and the Internet users in the formation of the network public opinion will help the government to keep pace with the times in the way of public opinion guidance,and is conducive to the harmonious development of society.By analyzing the present situation and necessity of interaction between the government and the public opinion in the generation of Internet users,as the basis of the research.Through the analysis of the current government and the users of the interactive platform,and discuss the existing issues,the interaction between the government and the network public opinion generation problem in.Problems in interaction,the author mainly from the government and the public opinion leading strong words of rebound effect and government response ability is weak;the response mechanism of defects;lack of sophisticated operation platform,public opinion rehabilitation mechanism is not perfect the three aspects of the analysis.Through the case analysis further demonstrates the problems.In the interaction between the government and the Internet users,they often appear in the "late" image,miss the best time to guide public opinion,and during the communicating,the government's discourse framework is divorced from the public words and frames,resulting in conflict between the two.In addition to the problem of communication terms,the government's lack of targeted use of the new media platform affects the interactive effect.Finally,based on the existing problems,the author tries to put forward feasible strategies for optimal interaction effect between government and netizens online public opinion generation from three aspects: first,using a large data monitoring platform pays attention to public opinion and implementation of soft communication and guidance;second,optimize the organizational structure of government response,improvegovernment response capability;third,take measures to improve the operational capabilities of the platform,improve the rehabilitation mechanism.The network of public opinion formation existing in the interaction of government and the issue of Internet users can be made up by the technology and policy,promote the formation of the two interactive benign,the government and the users can play their respective advantages in the network of public opinion,a reasonable solution to events,development of social harmony and contribute.