The Government's Guidance Of Public Opinion In The New Media Environment

Under the new economic normal,China to speed up the transformation of government functions,service tentacles gradually penetrated into all aspects.The citizens access to information channels are increasing,the government affairs,public events in the continuous improvement of the degree of attention,the new media environment to give citizens more voice.In the era when everyone has a microphone,the status of public opinion in the social arena has become increasingly prominent.At present,our country is in the transition period,the social economic structure,the cultural form,the value idea and so on all have the profound change.With the rapid development of society and economy,the social contradictions are becoming more and more intense.Public opinion plays a very important role in the whole process of public emergencies in the new media environment,public opinion work facing new situation and task,the original public opinion has not successfully resolve the crisis of public opinion,how to correctly guide public opinion,and to resolve the crisis of public opinion,grasp the initiative in guiding public opinion and enhance the authority of the government,attracted the attention of the government.Based on the new media environment,public opinion,public opinion and other related theories,analysis of the impact of public opinion on the government management,the necessity of strengthening the public opinion guidance and influence of the new media environment to guide public opinion,public opinion analysis in our country to guide the current situation,problems and causes,to strengthen it and Countermeasures public opinion guide.