Research On Low-carbon Travel Guidance Strategy For Urban Residents

With the rapid development of urban economy,people's living standards have been greatly improved,and the mode of transportation has changed a lot.At the same time,the contradiction between urban traffic and resources and environment is increasingly serious.In this context,it is necessary to study the travel behavior of urban residents and explore how to promote the implementation of low-carbon travel behavior of urban residents in the premise of guaranteeing the living standard of the people.In this paper,in reference to domestic and foreign scholars on the basis of the research literature,puts forward the research hypothesis,constructs the theoretical model,and using statistical analysis software SPSS for descriptive statistics,the method of using structural equation model to verify this theory model,based on hypothesis testing conclusion put forward urban low carbon behavior intervention strategies.The concrete content includes:first,the paper carding domestic and foreign literature review,definition made of low carbon travel behavior,and influence factors of low carbon travel behavior and travel behavior choice model in detail in this paper.Secondly,the essay about low carbon travel behavior at home and abroad for reference,the influence factors on the basis of the literature,proposed in this paper,the theoretical model and research hypothesis,that environmental factors,psychological factors and individual characteristics are the important factors that affect travel.Again,the scholars before reference design maturity scale compiled in this paper,on the basis of low carbon travel behavior questionnaire,distribution of residents in Shijiazhuang urban area as the research object,through the reliability and validity inspection forms after the formal questionnaire and data collection.Then,using the method of descriptive statistics and basic features of the sample by low carbon behavior factors affecting each item briefly described,and using structural equation model of environmental values,environmental responsibility,transport policy,transportation infrastructure,low carbon travel willingness and low carbon travel behavior and affect the path of relationship between verification,also studied the individual characteristics as regulating variable differences in different assumptions paths,the results showed that environmental values,environmental responsibility,transport policy,transportation facilities by low carbon travel will significantlyaffect the low carbon travel behavior,individual character is different in different assumptions path influence is also different.Finally,according to the research conclusion,the author puts forward some countermeasures and Suggestions to promote the low-carbon travel behavior of urban residents.This study,we propose the model and conclusion can help the government find the factors that influence the implementation of low carbon travel behavior of low carbon travel policy adjustment to provide certain theoretical basis and decision-making reference,at the same time to improve urban traffic operation efficiency and reduce the environmental pollution has important practical significance.