Research On Social Identity Construction In Network Public Events

During the social transition period of the society,various stakeholders started to watch various types of network public events spontaneously in order to express their opinions.When they were not satisfied with media reports,the public took the initiative to use their social tools to find facts in order to defend their legal rights and interests.This article focuses on the public hot events in 2016-2017 as the research object and builds social identity.This article begins to analyze the main bodies and types of social identity in public events on the Internet.The main body of discourse construction in the context of internet communication is not single.It mainly includes news communities,event parties,netizens,government agencies at all levels,and their staff.Compared with the state and the government,netizens and parties involved in the emotional incident have obvious ways.The context of cyber public event discourse can not be separated from the composition and analysis of texts.The different views of different subjects together form an ecological environment for opinions.Divided according to the main body of social identity,there are traditional social identification and new social identity,and the difference in the role of social identity in the development of events is divided into "positive social identity" and "destructive social identity."There are still many crises in constructing social identity in network public events,which are manifested in three aspects: the internal emotional orientation dissimilation,the unfamiliarization of discourse living space,and the failure of external crisis processing mechanisms.The main reason lies in the decentralization of internet discourse rights and the netizen groups.Irrational expression,abuse of media power symbols,and trust crisis triggered by multiple opinion competition.At the end of this paper,we will explore the various concrete practical measures for constructing social identity from the perspective of the subject of social identity.Based on the three dimensions of openness,participation,and balance,we will elaborate on the main bodies of the internet public event,including the news community,the parties,the internet users,and the government.Through the construction of symbols to achieve the balance of allinterests between people,and strive to reach an effective consensus among the members of society.In the course of interpreting the citizens' news discourse,a variety of discourse construction strategies are cited.The narrative methods are more flexible.A variety of rhetorical devices are used to name the definition standards to be defined.Netizens,as the main mobilizing force of public opinion,are a series of symbols that interact and interact with each other.The level of media quality is directly related to whether the public domain can develop healthily,and can also critically refer to social issues and construct meanings.Regardless of whether it is a central figure or a marginal figure of a public event on the internet,they are actively participating in the construction of a network of new meanings of communication,striving to balance inequalities in the opinion field and responding to the legitimate demands of the network's space.