Discourse Analysis And Guidance Strategies Of Network Groups In Network Public Events

The group of netizens is the main force of the network public events,through the analysis of the different network negative groups in the network public events,it is helpful to understand and grasp the main characteristics and influence of the negative energy group of the information age network,so as to propose a feasible discourse guidance strategy to optimize the network environment and maintain the harmony and stability of the society.The thesis is divided into five chapters.The first chapter begins with several concepts related to the topic,and defines negative groups of networks,public events,discourse,and discourse,in addition,the analysis of the connotation,characteristics and types of the public events on the internet reveals that it is characterized by the diversity of the participants,the rapid spread of events,the fact that the subject matter is more relevant than reality,the polarization of group attitude and the characteristics of habitual suspicion;The types can be divided into the reality induced by real events and the development of network synchronization,the development of reality-guided networks,and the civil disorder that reality leads to changes in network development.Due to the different patterns of public events on the internet,they have experienced the "initial-development period-the high-tide period-dissipation period",the second chapter analyzes the speech expression form of the network group and summarizes the characteristics of the discourse text from the four stages of the development of network public events,the speech expression of different negative network groups in different stages is different: in the early stage of the event,these negative groups,such as network coaxing,usually speak in the form of set-up issues and posts and posts,and the discourse is offensive The discourse form of the event development period is mostly "tidy" words screen and hold hot discussion and the surrounding view,the discourse moral color is thick,has the category characteristic;At the climax of the event,a number of groups,such as the network water force and the nature of the network mob,are characterized by human flesh search,rumor and rumor,and the utterance features are irrational and violent,internet users are starting to focus on new hot issues.It is inevitable that the event will have a positive or negative impact,and chapter 3 will continue to evolve from the four stages of online public events: the initial--developmental--climax--dissipating period,analysis of the influence of the discourse of the network group and its expression in the network public events: the early help events are quickly generated,and the discourse of different groups plays a role in guiding the topic,multiple conflicts can also cause rapid warming of events,and the Crowd psychology of events and the public pressure generated by the network explosion will change the course of events;The deterioration of network environment and the crisis of social trust in high tide have enlarged the social effect of network events,and the decrease of voice and the shift of focus in the period of dissipating also weaken the influence of the network public opinion.There must be universal cause and special cause behind the discourse of these negative network groups.in order to probe into the causes behind these "negative groups" discourse,chapter 4 starts from different levels,on the one hand,the ideological characteristics of the network groups such as the inherent defects of the personality,the backward reflection influence the formation and character of their discourse,on the other hand study its psychological factors,which are influenced by the psychology of catharsis,hatred and hatred for the rich;At the same time,due to the lack of ability of related subjects such as government,media and opinion leaders and the anonymity and convenience of the network,these two forms the network cause of the negative group discourse formation;Furthermore,some realistic factors such as the existence of social unreasonableness,the instigation and interference of foreign forces and hostile elements also provide the possibility for the expression of irrational discourse of netizens.Therefore,the guiding strategy of public events on the internet ultimately leads to the government departments,but the public and the media are also the producers and disseminators of public events and public events on the internet.The fifth chapter mainly analyses the possibility that the network civil disorder under the construction of discourse is eliminated,and the government should perfect the legislation,standardize the self-speech of the functional departments and keep the right of the network discourse firmly in the hands of state-owned capital;The netizens themselves and the media should bear corresponding responsibility,use the discourse strategy to eliminate negative words,and realize the benign development of the public events.