| With the advent of the era of mobile Internet,new media is developing rapidly,the diverse forms of culture go hand in hand,the rapidly change of information,new media has greatly changed the contemporary youth's way of life and living habits,in the communist youth league work in the new media technology is urgently needed.In this context,the central communist youth league and the youth league organizations at all levels in China began to widely use of new media to guide the young,especially the use of the communist youth league WeChat public platform "blossom".WeChat public platform is generally recognized by the youth of the new social media platform,not only has a strong media properties,cash services for the development of the communist youth league and the communist youth league youth function opens up a broader space.In this paper,the study of the communist youth league in jingyang district,deyang city,sichuan province,has launched the countermeasure study on the use of WeChat public platform of the grassroots level of the county level.In the first part of the article,mainly introduced the paper selected topic background,significance,domestic and foreign research present situation,the research train of thought framework,research methods,the article management theory into use,provide the basis for thesis writing.The second part of the article investigates the operation status of WeChat public platform of jingyang communist youth league.Through the survey and design of questionnaire,the use of WeChat public platform of jingyang communist youth league was analyzed.The third part of the article expounds,the communist youth league using WeChat public platform to carry out the problems existing in the work,such as platform activity is not high,using the platform to carry out the communist youth league's work efficiency is not high,the platform of "group" characteristic is not obvious and so on,and clarify the cause of the problem,as the paper countermeasures put forward and solving problems.The fourth part of this article,taking the new youth of wenling as an example,analyzes the operation experience of WeChat public platform of the excellent county-level youth league committee in China,and finds references and references.The fifth part of the article,and also is one of the most important part of comprehensive the above analysis,for using WeChat public platform to power the communist youth league,communist youth league work carried out to find a way out,put forward the countermeasures.The first is to strengthen the platform security system operation,lifting platform operating professional level,the second is the perfect fans cultivation mechanism,bigger and stronger platform,finally is to find accurate positioning platform,highlight the "group" characteristic.In the last part of the paper,the main conclusions of the thesis are made and the prospect is studied.Article focuses on how to get the most out of,the communist youth league WeChat public platform service youth role has made a simple analysis,in order to promotion strategy through academic research,for grass-roots youth corps committee,the local and even the whole country WeChat public platform,more efficient operations research play a useful role. |
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