Public Opinion Guidance Of Regional Mainstream New Media In Emergencies

With the development of the digital technique and network,China have stepped into mobile internet times.Based one the internet,new medias such as micro-blog we chat,have particular distinguishing features of fast dissemination,good interaction.So,great changes have taken place in the relationship between government mainstream media and individual.On the one hand,mainstream media play an important role on communicator of public information and suggestions,on the other hand,general public can also transfer information under the development of the network.It become much harder to control the public opinion for the government and mainstream media,when the We-Media grow up.Especially on the public opinion of emergency,mainstream media and government is facing new challenge.In this paper,writer through literature analysis document analysis and case study,put mainstream media as the object of study,explore the way of how to report the emergency much more quickly,to direct public opinion exactly under the mobile internet.Firstly,analysis the environment of the internet.Then,put Ningbo Evening News as a case,analysis the emergency report by mainstream media.Combine a questionnaire to obtain data on new media of mainstream media's workers,summarize the advantages and disadvantages of mainstream media on emergency's report.Finally,search good ways for mainstream new media to direct public opinion.