Research About Mechanism Of Public Opinion Guide In New Media Era

Public opinion guidance has been one of the important responsibility of the party’s journalism. The new media era, public opinion guide appeared many unpredictable changes, to some degree, the difficulty of the guide is more and more big. Various new media platforms, let public opinion generated way diversification, accompanied by, means of public opinion guide also presents the diversification, this article trying to summarize in the new media era, public opinion guide mechanism and effect factors on the basis of, in a few cases in recent years, for example, to elaborate.The first part mainly introduces the present situation of the public opinion to guide the new media era. In points out that public opinion has long been the important function and meaning, after analysis of the spread of the new media age diversity pattern, and compared with before, the new media era of the pattern of public opinion show unique characteristics. Through the analysis of the current situation and pattern of public opinion and the emphasis on public opinion guiding significance, pointed out the urgency of the public opinion to guide the new media era.The second part analyses the new media era, public opinion guide mechanism of the effect factors. First of all, the traditional public opinion guide mechanism and the current of public opinion guide mechanism to do a brief summary; Second around the three functions of consensus guidance factors detailed analysis, public opinion guide topic, subject, and public opinion to guide the audience of consensus guidance, in-depth analyses on the network, what topics will be easier to guide the object, as the government, media, public opinion guide three main game between the public, and public opinion to guide the new media era object characteristics, and analyze the audience psychology.The third part is to use actual examples for the work of the new media era public opinion guide mechanism and the influence mechanism two aspects carries on the detailed analysis. Mainly by the "smiling chief "Beijing July21rainstorm" two events as an example, the "smiling chief event is the network public opinion evolution is another typical case of political events, and through the sampling analysis, analyzes the work of the new media era public opinion guide mechanism;"July21rainstorm in Beijing" event in the games official public opinion and public opinion collision game, through the analysis of the event analysis mechanism of the influence of public opinion to guide the new media era.The fourth part is to the traditional mainstream media how to get back the right of public opinion guide some Suggestions and comments. Main suggestion from four aspects:the traditional mainstream media keep their credibility and authority; Try to get through "the media public opinion field" and "network public opinion field" two public opinion field; Pay more attention to the monitoring of network public opinion; And active involvement, flexible use of emerging media.The fifth part is a summary of this article. The necessity of public opinion to guide the new media era is indispensable, while the new media era of bizarre phenomenon exists, but there is a common characteristic, through the analysis of public opinion to guide the new media era, the government, the media, opinion leaders crafted, media public opinion field and the network public opinion field collide each other mutual infiltration, guiding results from simple controllable also in difficult to grasp the direction of development. The government is trying to improve and perfect the mechanism of consensus guidance, and gradually evaporate face public opinion guide right of traditional mainstream media, will also be necessary to recover, take some method to consolidate their right of public opinion guide.