Under The New Media Perspective Study Of Contemporary Chinese Ideological Discourse

With the widespread application of new media,China's political life,economic life and social life has undergone earth-shaking changes.In terms of ideological construction,the new media under the condition of different ideologies and values of blend and exchanges increasingly highlight,marxist ideological discourse right in our faces many challenges,this article discusses how to strengthen the marxism under the new media from the point of view of the voice.In the era of new media,marxist ideology discourse is a new task faced by age.The first chapter,mainly elaborated the related theory of ideology.Respectively from the meaning of ideology,the function of ideology,gramsci cultural leadership and contemporary enlightenment to reveal the importance of ideology,for below ideology of challenge as a theoretical basis.The second chapter expounds a system for the new media.First of all,clarify the meaning of the new media.Secondly,expatiate upon the characteristics of new media,new media openness and occult has great effect on the spread of ideology in China.Finally,the new media's influence on the social life is divided into two aspects,and has a positive effect,also have a negative impact.The third chapter analyzes the ideological discourse in contemporary China under the new media environment encountered challenges.In the first quarter of marxist ideology establishing,consolidating and developing in our country,provide background for below encountered the challenge of ideology,to fully disclose our country ideology in the second quarter the challenges in the process of the development of the network,a variety of social ideological trend of our country a certain impact on the spread of mainstream ideology.The fourth chapter systematically discusses the discourse of marxist ideology under the new media environment.From the perspective of integrating theory with practice,enhance the marxist ideological trend.Keep pace with The Times,face reality,improve the appeal,serve people,enhance their cohesion.The innovation of marxism ideology discourse.From the discourse of the diversity and vitality of the form words to strengthen innovation.Finally,promote the spread of the marxist ideology...