Research On Entrepreneurial Environment Of University Students In Yuelu University Town

Currently, While colleges and universities are facing the serious situation of college students' employment, the state and each level of government will take college students' entrepreneurship as a effective way that promote graduates'employment, and they will advocate and encourage college students starting their own business. The entrepreneurial environment for entrepreneurs is very important, and good entrepreneurial environment is a precondition for business success, so it is an urgent problem that how to provide good entrepreneurial environment of university students. The domestic study of entrepreneurial environment is just emerging and lack of in-depth research of entrepreneurial environment on a particular area. Therefore, it has theoretical and practical significance to explore entrepreneurial environment of university students in Yuelu University Town. The reason why this article selects entrepreneurial environment of university students in university town as the research object mainly considers the university town is a familiar business place to university students and the entrepreneurial environment in university town is relatively more transparent and simpler, which Is conducive to understanding entrepreneurship faster and more in-depth for university students.thus, it enhance their confidence in entrepreneurship. This article analyze the several aspects of entrepreneurial environment about the policy environment, the scientific research environment, cultural environment, entrepreneurial education and entrepreneurial business environment as a preliminary description, which mainly adopt literature research methodology, questionnaire investigation and interviewing method. This analysis and research is based on the existing theory and general phenomenon. The introduction is in chapter one, mainly introducing the research background, research significance, research situation at home and abroad, research ideas and research methods, etc. In chapter two, the concepts of entrepreneurship related have been defined first, and then the classification and characteristics of entrepreneurial environment have been analyzed in detail; In chapter three, the main content is the empirical analysis on entrepreneurial environment of university students in Yuelu University Town, describing the actual situation of entrepreneurial policy, scientific research, the atmosphere of entrepreneurial culture, entrepreneurial education and the business environment. In chapter four,entrepreneurial environment on the basis of the combination of capital university town, the capital city has made an analysis and study of entrepreneurial environment for college students, and puts forward some pertinent suggestions. Chapter four is a concrete analysis about entrepreneurial environment of university students in Yuelu University Town and some targeted suggestions has been given. this paper holds it will be conducive to the optimization of university entrepreneurial environment and entrepreneurship smoothly for university students by trying to improve the entrepreneurial policy, promoting the combination of production-teaching-research,developing entrepreneurial education,expanding the service field of entrepreneurial environment and strengthening the construction of entrepreneurial culture.