Resarch And Application Of Micro Media In The Ideological And Political Education Of College Counselors

Currently,micro media,such as weibo,WeChat,micro film,are imperceptibly changing college students' ideology,behaviors and life styles.The growth of micro media has brought severe influence on college students. As teachers of higher education, especially fighting in the forefront of the ideological and political education, college counselors should pay great attention to the micro media and carefully study how to carry out the actual work in the circumstances of micro media.As an emerging network tool, micro media has become an important carrier of ideological and political education for university counselors. Micro media are developing so fast and vastly as to offer a valuable opportunity for college counselors concerning the ideological and political education, which, meanwhile, has also posed the severe challenges and tests for the corresponding actual work. Issues on how to keep pace with the times that closely connect to the practice, on how to promote the favorable and avoid the unfavorable, and on how to effectively use the media to carry out the ideological and political education have become top-priority study targets for college counselors.In this thesis, the documentation method was employed to define the concept of micro media and summarize its characteristics;the questionnaire and interview survey procedures were utilized to the data analyses in the status quo of the application of micro media in the college counselors' work for the ideological and political education. By drawing on the research methods of philosophy,ethics, sociology and so on, the author analyzed the relevant data to come to the conclusion on the causes of the status quo, the thoughts and measures about the college counselors' work of the ideological and political education in the light of micro media were put forward, hoping to help the college counselors to strengthen and improve the working patterns and actively use the micro media to serve for our own work so as to improve the effectiveness of ideological and political education.