Research On The Consumption-View Education Of College Student Under The Perspective Of Consumerism Ideology

In the 21st century,the rapid development of science and technology have the important influence for college students' life and ideological and political's education.The current ideological and political education still exists the phenomenon of breaking away students,idealized,divorced from reality,tools.Especially cannot be effectively fusion new technology to broaden the education way,and really improve education effect.Marxist philosophy,western theory of life world and western educators advocate education should return to life.Life is a constant process of generation and development.Therefore,ideological and political education should rely on current the background of micro era,return to life,based on the life,deep into the lives of college students and into the mind world of college students.By means of life enriching education,through the education leading life,improve the actual effect of ideological and political education,promote the all-round development of college students.In micro era,all kinds of the application of the micro technology is helpful educators go into the college students' life world,improve the subjectivity of the educates,enhance educators respecting and understanding to educates.Is good for to fully excavate the resources of life to carry out the education,combining theory with practical life,enrich the content and form of ideological and political education,improve the permeability of ideological and political education.Micro era in give people life convenient,also caused many confused and inconvenience to the life of people.Under the micro era to explore the ideological and political education into daily life can better guide the college students' life,reduce micro era the negative effect on the ideological and political education and the interference of the college students' life.The characteristics of micro era determines ideological and political education has its particularity,but he still has to adhere to the principle of corresponding,and grasp the direction.In micro era,the college students' learning and life have great changes.The life oriented of ideological and political education should combine the micro era of college students' real life.Make ull use of the advantage resources of micro era are rich moral ideal and faith,the rule of law,mental health,employment,entrepreneurship,and so on life oriented of the ideological and political education content,making the education content more close to the time,students and life.In Micro era,colleges and universities can through micro classroom,micro interaction,micro event,micro behavior and so on to broaden the way of education.In micro era,in order to better to carry out life oriented of the ideological and political education,cannot leave establishing perfect life evaluation system.Colleges and universities can combine micro life,establishing micro archives,using micro power,with the aid of micro platform,to establish the comprehensive evaluation system of the life oriented of the ideological and political education.