Research On The Mode Innovation Of Sports Culture Communication In The Micro Era

With the progress of the society, the development of Chinese traditional sports culture is a huge shift. Sports since ancient times and with the progress and development of human society, increasingly rich variety, the rule is becoming more and more various, gradually endowed with all kinds of surface and deep symbolic significance, with the passage of time, the rich have evolved into a distinct characteristic of sports culture, depend on the various forms of media to spread throughout the world.Sports culture is bearing the weight of the intrinsic value of sport behavior, is an important part of modern Chinese society mainstream culture, intense conflict between traditional culture and western culture in China today, efficient, convenient and unobstructed sports culture propagation mode is necessary. Traditional sports propagation mode including television, newspapers, magazines, etc., they have distinguishing feature each, prevalent in their respective age, over time, however, in the network information age, with WeChat, weibo, micro film as a representative of new transmission pattern is gradually replace the propagation mode in every field culture dissemination, sports culture also include nature. Compared with the traditional pattern, the era background of weibo, WeChat, micro film innovation mode has significant advantages, more and more popular with the masses and support. When people is choosing the sports information received and sports culture, have unconsciously transformation from traditional mode to the new mode, especially in young group, this phenomenon is more obvious. After observation can be found, however, in the era of micro innovation model bring convenience to spread sports culture at the same time also brought some negative influence, is worth our vigilance and improving.The movement of literature, questionnaire survey, interview, empirical analysis and logical analysis method. Firstly, it analyzes the micro era of sports culture in our country, the traditional mode of communication problems, concise micro era of China's sports culture communication of portability, grassroots, onlookers and antagonistic characteristics, micro era, sports cultural elements about the culture of competitive sports, mass sports culture and campus sports culture dissemination of content analysis; to explore the micro era of Chinese sports culture of twitter, the micro channel, micro film spread way mainly includes. In based on micro era features of network communication, to find sports culture dissemination pattern caused by the limitations, namely fast characteristics lead to lack of cultural heritage, sports theme culture communication is not clear, and free language leads to the sports ethics and information freely, lead to the crisis of confidence, and aiming at these limitations proposed play micro era in China sports culture communication mode of development strategy, attach importance to the perfect combination of nature and culture, integration of the transmission of culture and sports, both professional and popular culture characteristics, and improve the sports culture communication supervision mechanism.