Research On The Influence Between Entrepreneurship Activity And Entrepreneurial Intention Of Students In Universities

China is in a critical period of economic structure adjustment. The Eighteenth National Congress of the CPC and the Party Congress of Tianjin have all pointed out the need to develop multi-channel employment, encourage entrepreneurship. A long –term view, as a special group, college students has a strong learning ability and innovation ability, is one of the major business groups, is the main force in the development of Chinese future economic growth and social development, the entrepreneurial intention determines the future development of our innovative economy. However, compared with developed countries and regions, Chinese college students' entrepreneurial intention is generally low, the research in the entrepreneurial intention has vital significance to improve the entrepreneurial intention and inspire their entrepreneurial behavior.Based on the structural equation model, taking the college students as the research object, study on the impact mechanism analysis of the entrepreneurial activities and intention of college students. Firstly, define and analysis the concept of entrepreneurship, entrepreneurship education, entrepreneurship activity and intention,elaborate the related research theory on entrepreneurial intention in detail. Secondly, combined with the entrepreneurial intention questionnaire, investigated the entrepreneurship activities and intention from 27 colleges and universities, 2017 questionnaires are recovered in final. Then, analyzes the present situation of entrepreneurial intentions and activities, analyzes the deep reason of lower entrepreneurial intention. Based on structural equation model, conducted an empirical research on the impact mechanism. Finally, aiming at the existing problems in the entrepreneurial intention of college students, based on PDCA cycle theory, put forward the countermeasures to enhance the entrepreneurial intention of college student in Tianjin.The main conclusion is: the entrepreneurial intention of college students in Tianjin is in a low level. The organization and propaganda of entrepreneurial activities are not in place and the form and content lack of attractive force. The entrepreneurial desirability and feasibility are the two dimensions of entrepreneurial intention, they have significant positive effects on entrepreneurial intention. Entrepreneurial activities also have significant positive effects on entrepreneurial desirability and feasibility. Entrepreneurship community, entrepreneurship lectures, entrepreneurship plan competition and entrepreneurship practice base all have significant positive effects on entrepreneurial desirability and feasibility. The study also shows that, the four dimensions of entrepreneurial activity have a smaller influence on entrepreneurial desirability and feasibility.