The Research On The Impact Of College Students’ Individual Characteristics On Entrepreneurial Intention

College students’ entrepreneurship is a social focus of attention, due to college students hardly have any entrepreneurship practices, Entrepreneurial intention become the best predictor and breakthrough point. Individual variables and environment variables are two main aspects of entrepreneurial intention. The previous studies focus on the directly affect of individual characteristics and entrepreneurial intention, or take self-efficacy as meditative variable research its indirect influence. Nowadays the employment stress increase fast, entrepreneurship is a way of employment, and it have many influencing factors, it is necessary to make a research on entrepreneurial intention from the point of employment pressure.In this context, this paper take the coping styles of employment stress as meditative variable to study the effect of individual characteristics on entrepreneurial intention, and find out the mechanism of action between the three variable. The paper reviewed and commented relative theories and literatures, and proposed four research questions:(1) How college students’ individual characteristics influence the entrepreneurial intention?(2) How college students’ individual characteristics influence the coping styles of employment stress?(3) Will the choice of different coping styles of employment stress influence entrepreneurial intention?(4) Whether college students’ coping styles of employment stress play intermediary role in individual characteristics and entrepreneurship intention?For the sake of solving the four research questions, this paper constructed the concept model between individual characteristics, coping styles of employment stress and entrepreneurial intention, and proposed related research hypothesis, then collected questionnaire data from college students, used SPSS, AMOS statistical software to test and verify the theory model adaptation and relevant assumptions, finally the following conclusion can be researched:(1)College students’ individual characteristics and coping styles of employment stress that they choose have remarkable impact on entrepreneurial intention, school environment has impact on entrepreneurial intention. Achievement motivation has remarkable negative impact on entrepreneurial mind, and it has remarkable positive impact on entrepreneurial preparation; Ambiguity tolerance has significant positive influence on entrepreneurial mind and entrepreneurial preparation; Innovation has no remarkable impact on entrepreneurial mind, and it has remarkable negative impact on entrepreneurial preparation; Self orientation style and external orientation style have remarkable positive impact on entrepreneurial mind, and negative orientation style has remarkable negative impact on entrepreneurial mind; External orientation style has remarkable positive impact on entrepreneurial preparation, Self orientation style and negative orientation style have remarkable negative impact on entrepreneurial preparation; School environment has remarkable negative impact on entrepreneurial mind, and it has remarkable positive impact on entrepreneurial preparation.(2)College students’ individual characteristics have remarkable influences on the coping styles of employment stress. Achievement motivation has remarkable positive influence on self orientation style, external orientation style and negative orientation style; Ambiguity tolerance has remarkable positive impact on self orientation style and external orientation style, and it has remarkable negative impact on negative orientation style; Innovation has significant negative influence on self orientation style and external orientation style, it has remarkable positive influence on negative orientation style.(3)When college students are in stressful situations of employment, different coping styles have impact on the effect strength between individual characteristics and entrepreneurial intention. The coping styles of employment stress can partially mediated the impact of individual characteristics and entrepreneurial intention, and it has suppressing effects in some path, so it can display the positive or negative impact that are concealed.This paper has the following three innovations:(1)From the perspective of university students’ employment stress, and select the coping styles of employment stress as meditative variable, this paper found the mechanism for different individual characteristics resulting in different coping styles of employment stress and then influence entrepreneurial intention, it provide a new perspective on the research of entrepreneurial intention.(2)This paper divided entrepreneurial intention into mind and preparation two dimensions, and found differences in the mechanism for individual characteristics and the coping styles of employment stress influencing entrepreneurial mind and entrepreneurial preparation, so it can provide further deepen study for entrepreneurial intention.(3)This paper combined with scholars’ previous research and designed questionnaire, the questionnaire is scientific and rational, it uses structural equation modeling to analyze data, and then put forward more perfect and more systematic influence model of individual characteristics, coping styles of employment stress and entrepreneurial intention, it provided a richer and systematic path selection of guiding college stdutents’ entrepreneurial intention.As a result of the relative complicacy of study on the problem and the limitation of personal ability, this paper still has some short stages in sample source, variable and control variables selection; we can make further in-depth discussion some time, make up and perfect the related research.