Research Of The Present Development And Countermeasure Of Henan SheDian Wine Basketball Club

In 1964, Henan province built its first men's basketball team, thus opens up the development of men's athletic basketball sports. Tortuous developing in subsequent decades, the team ranked 8th in 1975 and 2001 the third and the eighth national sports meeting; win B league title in 2003, and fulfilled its desire of A league for many years; In 2005, the 10 th national sports conference, the team achieved 5th. In Henan province since 2006, however, men's basketball team has been in the NBL league play, even in the 2011 NBL just obtained the seventh, which couldn't enter in the second phase of first 10 th match, so that the team is in the lowest since the self-built team. Under this background, the Henan team with SheDian Wine first signed a cooperation agreement that set up in Henan SheDian basketball club, put forward the agenda of entering the CBA in three years. Today, the club has experienced nearly three years of development, and few experts and scholars have launched research and the analysis on the issue of the management status, competitive level, and the distance to join the CBA league, thus it can neither understand Henan She Dian basketball club development present situation, nor clear its existing problems, and provide necessary suggestions and countermeasures for its development.Based on the mentioned above, the article take this research topic, which is to combine the training and competition in the club, from the present property right structure, organization and management, coaches, athletes, team training, team, business promotion, backup talent cultivation to the hardware facilities, systematically analyze the present situation of Henan SheDian men's basketball club development. On the basis of summarizing the existing problems, and put forward concrete and effective measures to cope with the situation, this paper provides the necessary guidance to the development of Henan SheDian basketball club.The research conclusion draws mainly from the following aspects:First, the basketball club adopts mode of operation and management activities as a limited corporation, and now invested only by Henan SheDian Wine co., LTD, and construct management including the chairman, general manager, deputy general managers and functional departments at the grass-roots level, which has clear tasks in internal organizational structure and responsibilities.Second, the basketball club players average age was 22.4 years old, the average height of 1.97 meters, the average weight is 93.5 kg, while it shows the characteristics of the younger, but after scientific and reasonable training and efforts of several star players, at present match result shows a tendency of increasing year by year in the NBL A league.Third is the Henan SheDian basketball club on the one hand entrust the cultivation of reserve talented person in Henan province sports bureau, and on the other hand also signed back-up personnel training agreement with some universities, thus formed a diversified sources of backup talents.Fourth is Henan the basketball club transferred its home court from Nanyang stadium to Zhengzhou in Henan province stadium in 2015, and host daily training activities in Nanyang basketball stadium, training venue basketball management center in Henan province, and Zhengzhou university sports college basketball stadium, thus create a better match for the club and training environment.Fifth, Henan SheDian basketball club since its establishment, has been in rapid development. At the same time there also exist a series of problems that need to be solved, including the internal management, business promotion and backup talent cultivation needs to be strengthened.To solve above problems, this paper puts forward following suggestions for Henan SheDian basketball club: strengthen the construction of rules and regulations, clearly understand the objectives and tasks of the work of various departments, define the various jobs working content and working standards, develop a system for half-year and annual appraisal plan, and construct corresponding rewards and punishment measure, thus improve the supervision of management and supervision, and their working enthusiasm and initiative. the club should fully understand the goal of business promotion, contents and value, clearly defined business department job content and standards, and strictly supervise and evaluate the business promotion content and promotion effect, establish special club website, carry out public welfare activities, fans exchange activities, volunteer recruitment and training activities, and use the media advertising, group activities to strengthen the club in the form of culture, the fan culture, a culture of propaganda and communication activities. Finally, Henan province sports bureau should provide more sufficient funds to support Henan SheDian basketball club, at the same time give necessary suggestions and countermeasures for the reserve personnel training system and training pattern, and even directly participate in the activities of the cultivation of reserve talented person, so as to further improve the quality of reserve personnel training.