Contrastive Analysis Of The Professional Sports Media Service Of China And The United States

The NBA's influence among the highest in the world,its success course is inseparable from full attention to the media service, and advanced the concept of media services and complete media service mechanism. The success of NBA depends on the advanced media service concept and complete of media service mechanism. The complete set of media service operation mode is the professional sports in China need to learn, first of all in the development time has a fight, the second is in marketing, public relations, media does have its unique, this on one of the representatives of China's professional sports league CBA development and progress has a special significance.Through literature, comparing CBA with NBA on information released system and organization, media publications, official website construction, crisis processing, venues and the other aspects. Using literature information method, compared analysis method, and experts interview method. The paper draws conclusion: CBA should enhance the awareness of events Media Services, upgrade the competitions Media Services; set up a good image of the event. The media service of CBA should explore new ideas.