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The Influence Of Using Experience On The Colledge's Government Websites And Government Micro-Blog To The Government Trust

Posted on:2017-07-15Degree:MasterType:Thesis
Country:ChinaCandidate:X C PuFull Text:PDF
GTID:2347330503972817Subject:Communication
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The relationship between government and the public have been concerned-and,government, as an organization subject,has been impacted by all kinds of subject.public trust as an important aspect of the relationship is worth the attention.According to the reaserch,It showed that the use and contact with media have impacts on government trust.Government's media platform not only offers a variety of services to the public online services, also won a reputation for government organizations and provide feedback so that the government can effectively manage.In this paper, taking college students as example, according to their use of government websites and government micro-blog-, inspection of college students use online information service, transactional use to know whether government micro-blog experience has an impact on trust in government. To start with literature analysis, respectively, we can obtain information from the study of media use and trust in government, and combined with the experience gained and former information for the preparation of the questionnaire, the use of both experience and confidence of the government's definition of operating the study.Government websites and foreign research can be devided into the information services and transactional services,government weibo as a government-run social media has a highly interactive experience with the characteristics to measure, according to the student's actural situation, the specific use of various services the cumulative score as the experience level of judgment.In the paper,By measuring student groups use to government websites and government micro-blog-,It showed that the utilization rate is very low,the government trust is at a medium level.It is found that the government network or media platform with government trust was positively correlated with trust in government.government trust in various dimensions and Government website information services, transaction services, government micro-blogging use was associated; experienced government networks or media platform are used more less experienced government.Student using government website information and services with high experience have higher trusty than less experienced users; in the use of the measurement of transactional government websites, the student groups who have no experience with the use of the experience and trust in the government have no significant differences; in government micro-blog useness, users also have different make differences in trust in government.
Keywords/Search Tags:Government website, Government micro-blog, Government trust, Media use, Government public relations
PDF Full Text Request
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