Current Situation And Problems Of The Development Of Sports Brokers In China

with the development of marketization of sports industry in our country, the national sports system under the influence of the sports industry market is also faced with the difficulty of the international sports professionalization, in the field environment of sports brokers as balance sports industry market, optimize the resource distribution efficiency of sports human resources guarantee. Therefore, through the literature material law, expert interview method, questionnaire survey and mathematical statistics, in the full investigation and analysis of current situation of the development of sports brokers in China, on the basis of the analysis of existing problems, puts forward some countermeasures for developing the specific, aimed at promoting the supply side of the sports brokerage market in China reform, optimize the environment of sports brokerage industry. The following research conclusions:(1) the number of enrollment scale and the certification of sports brokers in China are characterized by continuous zoom, mainly social on-the-job personnel training objects, and a lower proportion of the social personnel to participate in, Sports brokers in China regional distribution is concentrated, the market supply of unbalanced regional structure; Most professional sports broker professional source transformation for athletes, sports cultural entertainment company personnel and enterprises workers in part-time higher proportion of sports brokers.(2) is given priority to with the youth group of sports brokers in China, higher education structure, sex structure is given priority to with men, sex structure imbalance, sports agent is given priority to with growth agent, the small number of technocrat agent; Income the scale structure of the present situation of sports brokers are common, job level is given priority to with intermediate title.(3) the scope of business activities of sports brokers in China mainly concentrated in the sports equipment sales agents, athletes daily affairs agency, sports advertising business, sporting events and athletes on the transfer; Service operation relies mainly on the agency's own independent operation, part of the brokerage business to the outside of the intermediary service organizations or individuals.(4) planning ability in the market of sports brokers in China, sports public relations ability, financial ability, financial management, project planning, relationship coordination, honest and trustworthy, fulfill their duties, law-abiding aspect ability quality, the proportion of excellent and good rate is higher, these a few respects of professional ability quality is higher; The market of sports brokers in China has a larger market potential space.(5) the problems existing in the development process of sports brokers in China mainly displays in:the professional quality of sports brokers on the low side, the training system is not perfect, laws and regulations construction lag, low level of management, market management chaos, enterprise management, the lack of effective competition mechanism.