| At present,the scholars of ideological and political education discourse studies have advanced,the role of discourse in the field of social life is more and more highlighted.At the same time,with the continuous development of the Internet,all kinds of new media,many of them named after "micro",more and more small medium into our field of vision,we have entered an era.The emergence of micro era in love of college students and demand,and with its own unique way to influence and change the students’ learning and life style.Modernization and network of "context"also makes the ideological and political education discourse of complex and profound changes have taken place in the external environment.For colleges and universities,the era of the ideological and political education of college students discourse also brought opportunities and challenges.Therefore,to explore the context of micro era discourse has the necessity and urgency of development and innovation.Based on the article title and its related issues under the premise of continuous research,innovation of ideological and political education for college students discourse has carried on the comprehensive analysis,so as to put forward the opportunities and challenges existing in the current discourse innovation,principle and its effective strategy.This paper mainly includes four parts:The first part:introduction.The selected topic background and significance,the specific research status at home and abroad,the research train of thought and method in detail,and simply explains the innovation of the article.The second part:the ideological and political education discourse connotation of the concept of innovation and the related detailed interpretation.At the same time,this paper expounds the connotation and the characteristics of micro era.The third part:analyses the words of micro time horizon,ideological and political education innovation opportunities and challenges facing.On the one hand,in the context of discourse communication,discourse expression of related content,and the various forms of discourse expression to carefully analyze the opportunities brought about by the micro era;On the other hand,from the actual effect of ideological and political education,the perspective of discourse transfer analyses the challenges posed by micro era.The fourth part:micro time horizon,the principle of ideological and political education discourse innovation path.First of all,in combination with the era of language environment and discourse,on the basis of law of development,put forward the principle of innovation of the ideological and political education discourse:namely,adhere to the combination of nature and the service,adhere to the direction and openness coordinated unification,adjust to the inheritance and development.Secondly,from the transformation concept of ideological and political education discourse,enriching the content of specific words,innovation,variety and diverse forms,methods,as well as the ability to improve the quality of educator aspects this paper expounds the ideological and political education discourse is an effective means of innovation. |