Research On Discourse Innovation Of College Students’ Ideological And Political Education In New Media Era

Ideological and political education in colleges and universities undertakes the fundamental task of cultivating morality and the mission of promoting the mainstream ideology of our country.Discourse,as a very expressive and penetrating language expression method,is of great value to the work of ideological and political education.The contemporary Internet big data information technology is in a new period of prosperity.The rapid development of Internet media has broken the boundaries of time and space.As an important communication carrier,new media is showing a trend of development,influencing people’s communication and communication paths,breaking through people’s thinking and lifestyle,and bringing new opportunities for ideological and political education.In recent years,in order to adapt to the changes in the new media environment,various fields need to re-examine the characteristics of new media as a language system and communication carrier,and strive to adapt and make corresponding adjustments and innovations.The era of new media requires college students ’ ideological and political education discourse innovation to use the historical foundation to accumulate the local atmosphere of the times,to grasp the students’ desire to answer students’ questions,which not only provides opportunities for discourse innovation,but also broadens the field of ideological and political education discourse.This article first combs and summarizes the existing research results at home and abroad,outlines the relevant concepts of the discourse of ideological and political education of college students in the new media era and defines its connotation,and conducts research on the theoretical basis of the discourse innovation of college students’ ideological and political education.Secondly,adhere to the principle of integrating theory with practice,use the questionnaire to study the opportunities and challenges faced by college students’ ideological and political education discourse innovation in the new media era,and analyze the causes of the problems from the perspective of four pairs of contradictions based on this situation,and provide a factual basis for this article.Finally,from the four aspects of enriching discourse content,transforming discourse methods,innovating discourse carriers,and optimizing discourse environment,it explores innovative countermeasures for college students’ ideological and political education discourse in the new media era.