Research On Discourse Innovation Of College Students’ Ideological And Political Education From The Age Of New Media

For the 21st century human society,information dissemination has become an important factor affecting social economy,politics,culture,education,life and other aspects.With the support of various new technological information,new media has developed rapidly and pushed mankind into a new era of new media era.New media is a relative concept that relies on Internet technology,applied digital technology,and mobile communication technology,compared with traditional media,it has the characteristics of interaction,openness,time-space-free and convenience,which has become a convenient way for people to obtain resources,establish interpersonal communication and express their personal views.New media has opened up a new space for the discourse innovation of college students’ ideological and political education,and provides a new discourse mode,discourse content and discourse carrier.Based on the era background of new media,innovating ideological and political education discourse is not only call of era development and the scientific and technological revolution,but also it is to meet needs of exploring origin of ideological and political education and promoting ideological and political education development.New media is a double-edged sword.On the one hand,it brings some challenges to the ideological and political education’s discourse innovation.For example,the mass sharing of new media,deconstructs its authority;freedom of communication of new media,weaken the regulation of it;instant interaction of new media,reduce its attraction.But on the other hand,it brings great opportunities to discourse innovation of ideological and political education.For example,new media expands the space of it;innovates the way of it;enriches its content;extends the carrier of it;and promotes the renewal of it.We should take this as an opportunity to strive to build a systematic discourse system.The discourse innovation of ideological and political education under the perspective of new media should adhere to the guidance of Marxism,with new media as the background of The Times,to enhance the influence of it as the starting point,using journalism,communication science and political science related theories,learn from the research results on discourse at home and abroad,along its discourse theory and analysis the influence of it,to construct its discourse that is in line with the background of new media era.Taking the new media age as a breakthrough point,it focuses on studying the opportunities and challenges faced by ideological and political education discourse,and provides theoretical accumulation for its innovation.From this perspective,it is conducive to the construction of a systematic discourse system,to predicting the development of it,to enhancing the teaching effect of it,and to adapt to the new requirements of realizing the Chinese dream of the great rejuvenation of the Chinese nation.