The Evaluation Of Teaching Qualityat Universities Based On Customer (Students) Satisfaction

Nowadays, with the deepening degree of the higher education popularity, the highereducation quality draws highly social concern. As the development of college teaching reform,the teaching quality evaluation methods and means are being continuously improved, thetraditional method hasn't satisfied the actual needs of the present college teaching qualityevaluation.Customer satisfaction theory as a scientific and systematic theory, it is taken more andmore attention to various sectors, and also has been widely applied in the nonprofitorganizations. Higher education teaching service belongs to the service industry. Its provisionof education services in that customers (especially students) satisfaction has become the focusof attention.In this paper, based on the comparative analysis of the theory of customer satisfactionand customer satisfaction evaluation method, and combining the characteristics of collegesand universities teaching quality , the paper establishes customer satisfaction model ofteaching quality, and bring forwards university teaching quality customer satisfactionevaluation index system and the corresponding measurement model.On this basis, takes the teaching quality of Xi'an science and Technology University asthe research object, combined with teaching service characteristics and the factors that affectcustomer satisfaction, using School reputation, and Perceived quality, and Perceived valueand Customer complaints, and Customer loyalty five variables to measure thecustomer(students) satisfaction of teaching.And finally analysis of the measuring results andto propose effective to enhance the quality of teaching customers (students) satisfaction.