New Media Era Of College Students' Network Consumption View Education Research

Began in the late 1940 s,the new technological revolution,marked the human society entering a new era of information age,new media.In this day and age,information communication technology,digital technology,mobile communication technology obtained fast development,such as new media also got more extensive application.As a result of the new media technology has the spread of information collection,content and form,way to various features,makes the public access to information in ideology,the behavior way,language characteristics and so on also great changes have taken place.Contemporary college students is their personality,their energy is very strong,very rich imagination and creativity.The emergence of new media makes them in life,psychology,learning,and interpersonal aspects show the distinctive features.College students gradually form,as well as understanding of the critical period,the correct rational world outlook,the outlook on life and values are forming,and their life is the most fragile and prone to all kinds of problems of turning period,but due to lack of enough ability to tell right from wrong,and are vulnerable to bad network information,make the college students' consumption behavior in everyday life and consumption idea from bad influence.Of our country to carry out the consumption view education time late,lack of comparison,mainly from the experience of western consumption education under the new media era of the network consumption education is very few,more in need of family,school,society,various efforts.Therefore,the study of the characteristics of the college students' network consumption under the new media era and carries on the field survey,to explore the problems existing in the education put forward path has a certain theoretical and practical significance.In this paper,the new media as the time background,to college students as the research object,using literature research,questionnaire investigation,crossover study,case analysis methods,network consumption status of college students under the new media era system and deeply analyzed.First discusses the relevant concepts and basic characteristics of new media and consumption,consumption,and the connotation of college students' consumption education,summarizes the characteristics of college students' consumption environment under the new media era,next to the new media age by the method of questionnaire survey of college students' network consumptionhas carried on the on-the-spot investigation,and in view of the new media era of college students' network consumption status quo,analysis of some of the problems that exist;Again,analyzes the present situation of college students' network consumption education under the new media era and the existing problems,and further analyzes its reasons;Finally from the aspects of colleges and universities,family,society puts forward to strengthen the college students' network consumption under the new media age education countermeasures.