| Consumption view is a subjective reflection of people’s objective consumption activities.In the rapid development of globalization,the rapid economic growth,reform continuously,under the big background of the study of the contemporary consumption has a very distinct characteristics of The Times,including fashion consumption concept and some irrational consumption idea,the impact of worthy of our attention.Some contemporary college students’ consumption in China is relatively rational,part of the college students’ consumption is also to a good trend,but in some of them bad consumption also nots allow to ignore.Therefore,the analysis of contemporary college students consumption orientation,carries on the reasonable consumption view education,guide the contemporary college students to form the reasonable consumption,is one of the important subjects worthy of our attention.In this paper using the consumption view of marxism,marxist theory of consumer demand and ding excessive worship frugal consumption theory in traditional Chinese society,on the basis of based on the questionnaire survey,combined with the feature of The Times and the specific consumption of contemporary university students,to explore guide contemporary college students to establish the reasonable consumption specific path.This paper mainly divides into the following aspects: first,the author collects the research literature both at home and abroad,and gives a systematic overview of contemporary college students’ consumption view.Further to study the marxist theory of consumer demand and the traditional Chinese society luxury advocates frugal consumptive idea,provides the theoretical basis for contemporary college students set up the reasonable consumption.Secondly,using the questionnaire form,by means of random sampling method,different major and grade in northeast petroleum university to investigate about the consumption of college students.According to the survey of relevant data,to explore the contemporary college students’ consumption present situation,the President made it clear that the contemporary college students’ consumption view and more rational,but there are also some bad consumption view in them,this paper analyses the problems existing in the contemporary college students’ consumption view,these problems mainly reflects in: consumption growing;To seek the prominence of "beauty";Internet consumption is growing.Understand the existing problems,and analyze the causes of the problem.It is analyzed mainly from social,school,family and oneself.This is the basis of the research of this paper.Finally,according tothe cause of the problem,find a guide contemporary college students to establish the reasonable consumption specific path,for contemporary college students form a reasonable consumption view to build a good internal and external environment,the formation of the better develop its reasonable consumption.To guide contemporary college students to establish rational consumption concept: optimize the social environment;Strengthen campus cultural construction;Create a good family atmosphere;Improve your self-education levels;Build an effective mechanism for the formation of rational consumption. |
