Research On The Impact Of Social Network On Entrepreneurial Intention

Entrepreneurial activities play an important role in boosting the economic development and stabilizing employment,Chinese government pays high attention to entrepreneurship,and regards the group of college students as the key support object.College students' entrepreneurial activities can not only solve their own employment problem,but also offer others employment opportunities.However,in China there is an inevitable problem that both the entrepreneurship rate and successful entrepreneurship rate of college students are low.Then the field of entrepreneurship has already been involved in academic circles,and the entrepreneurial intention is a hot issue in the field of entrepreneurship as well as the best predictive index of entrepreneurial behavior.As a major component of social capital,the social network is one of influence factors of entrepreneurial intention,on which the study of academia is still insufficient.This research constructs conceptual models about social network,entrepreneurial opportunity recognition,risk perception and entrepreneurial intention,and formulates corresponding hypotheses.Afterwards,this research making college students research objects gets 460 effective samples data by questionnaire,and verifies those hypotheses by descriptive analysis,statistical analysis,correlation analysis,regression analysis and other statistical methods.In the end,this research offers some useful advice.The research conclusions are as follows:(1)Social network size,network centrality,network intensity,and network heterogeneity are significantly positively related to entrepreneurial intention.(2)Social network size,network centrality,network intensity,and network heterogeneity are significantly positively related to entrepreneurial opportunity recognition.(3)Entrepreneurial opportunity recognition is significantly positively related to entrepreneurial intention.(4)Entrepreneurial opportunity recognition has a partial mediating effect on the correlativity between each dimension of social network and entrepreneurial intention.(5)Risk perception has a moderating effect on the correlativity between entrepreneurial opportunityrecognition and entrepreneurial intention.This research,which is a supplement to the relative study on entrepreneurial intention and enriches entrepreneurial theories,is helpful for college students to further understand the important role of social network and entrepreneurial opportunity recognition in entrepreneurial intention.And it is of great realistic significance to promote college students' entrepreneurial intention and to encourage them to start a business.