The Impact Of Social Network On College Students' Entrepreneurial Opportunity Identification

In recent years,due to the serious employment situation of college students,Chinese government and universities attach great importance to college students'entrepreneurship and they actively encourage college students to start their own entrepreneurship.Entrepreneurship is the process of recognition,evaluation,developing entrepreneurial opportunities and ultimately forming value.As an important link and beginning of entrepreneurial activities,entrepreneurial opportunity recognition runs through the whole process of entrepreneurship,which has great research value.Research shows that entrepreneurial opportunity recognition is influenced by many factors,in which social network is the most important factor.Compared to ordinary entrepreneurs in society,college students generally have no business experience,so the social network is the main way for obtaining trading channels,business information and financial support.Therefore,the purpose of this study is to explore the impact of social network on entrepreneurial opportunity recognition.Based on the existing relevant theories,this study proposes a reasonable theoretical model and hypothesis.It studies the social network based on the following four dimensions:network centrality,network scale,network heterogeneity and network relationship.Then the author trys to explore the mechanism of the impact of social network on college students' identification of entrepreneurial opportunities.Finally,the paper summarizes the research results,and puts forward reasonable suggestions for college students who want to start a business or start a business.The first chapter is the introduction.Through the analysis of research background,research significance and research status,the first chapter defines the research framework and content.Finally,the research methods and innovations are expounded.The second chapter is theoretical basis.It defines the relevant concepts of social network,college student entrepreneurship and entrepreneurial opportunity recognition,which lays a theoretical foundation for the further formulation of the hypothetical model.The third chapter is interview research.Interview the entrepreneurial cases of college students and summarize the interview results.The fouth chapter is proposing theoretical model and research hypothesis.Based on the relevant theories in chapter 2,and combined with the interview results of chapter 3,this chapter puts forward the theoretical model and hypotheses.The fifth chapter is questionnaire and empirical analysis.Through questionnaire,this chapter collects data,and based on statistical analysis to verify the hypotheses proposed,and finally discuss the conclusion.The sixth chapter is conclusion and prospect.This chapter summarizes the research results,puts forward suggestions for college entrepreneurs and university entrepreneurship education,then put forward the future direction for the limitations of the research.