| Sports video is the way to spread sports events and other sports information to the general audience through the way of video. Sports network video is in sports related information for the dissemination of the contents, to the Internet is considered as a carrier, through the video form on the network play to obtain dynamic sports information desire of communication to meet the needs of users.In March 2014 Music Sports Culture Industry Development Co., Ltd. established commitment to build the terminal platform + content + + applications complete ecosystem based on the content industry, the video industry, intelligent terminal, is known in the industry as "music, as the model. Music sports pursue the development of the concept of Internet, internationalization, industrialization, to create more healthy, more beautiful sports culture to the user as the goal, to the sports media industry as the core, expand the business, optimize and integrate the sports resources, promote industrial upgrading.This article quotes the visual communication, brand communication, integrated marketing communications theory, with Letv sports video, in the comprehensive research users to Letv sports video viewing orientation, operation mode, under the premise of value-added service experience, and so on and so forth, analysis summarizes the operating characteristics of Letv sports video: one is that content is king, preemption exclusive copyright and variety of homemade programs to attract the audience; Second, multi-platform development, across a terminal cover, weibo, WeChat, app platform for video promotion, such as in TV, computer, tablet, mobile terminal such as publicity; 3 it is localization expansion, market development, adopt the way of pay to watch. Four is pursues the talent strategy, the implementation of joint between colleges, build a backup talent base. Under the background of Internet +, which is based on the operating characteristics, Letv actively for cross-border integration, is committed to innovation and reshape the structure, open respect for humanity, ecology, make Letv is the fundamental change happening connection. Based on Letv sports development situation, ESPN comparing with foreign successful video web site, analyze Letv sports video website present challenges and put forward the corresponding thinking. It is a live events manufacture method, technique innovation. Second, the independent events needs to be further developed. Three is to build image and reduce the distance with the audience. Four is teamed up with rivals, expand overseas markets. Through the above thinking Letv for the future development are proposed. |
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