Research On The Development Of Sports Industry In China Under The Trend Of "Internet+"

"Internet +" is essentially an efficient tool and an innovative engine that will be a huge force for all re-construction and reassembly."Internet +" sports industry is the Internet as a tool to improve the production of sports enterprises,service efficiency for the mission to promote the development of sports enterprises to promote the rapid integration of the Internet and sports enterprises,the essence of the development of the sports industry is a profound change,That is,the development of sports industry,new thinking,the new paradigm.The author analyzes the present situation,the opportunity and the challenge of the sports industry under the trend of "Internet +" with the method of "literature on the Internet and" the sports industry as the research object.Combining with the empirical research on Letv sports,make recommendations and outlook.This article mainly through four parts to discuss.The first part is "Introduction",analyze the background and significance of the study,and define the relevant concepts,literature review and research methods to determine.The second part is the research on the development of China's sports industry under the trend of "Internet+",and analyzes the status quo of the development of "Internet +" sports industry through the analysis of the literature and makes clear that the sports industry exists under the impact of "Internet +" Opportunities,challenges.The third part is "the Internet +sports industry development empirical research---Letv sports as an example",a detailed analysis of Letv sports as the development of sports,development strategies and bring enlightenment.The fourth part is "Internet +" under the trend of sports industry development suggestion and prospect,respectively from the concept,model,technical and policy recommendations to the four aspects of sports industry development,and commercialization in sports science and technology,sports,sports sponsorship,sports rights,sports consumption,looking to the future trend of the development of talent pattern Angle.