Sports App Under "internet +" Background Research On User Groups

When the media revolution comes, APP not only mobile Internet products, but also the media and social channels, for now the moment every smartphone addicts are not familiar with the family is concerned, when along with the Internet era web1.0 to "Internet +" era web2.0, means of communication has changed, the media has changed, and also the audience is changing, APP user groups into the mainstream modern object present communication. When the Internet "+" is sports, sports people can accept the changes brought about by APP? What's influence APP sports will be brought to people ?Based on the analysis of APP user groups to discuss how to influence and shape the sports APP user groups with professional color and characteristics. First, the "Internet +" the background and development of sports APP were panoramic overview. Secondly, by way of quantitative research, the domestic sports APP user groups to analyze the entire areas,this part have three point : first point, strengthen the interpretation of the "2015 China Internet + Sport Report", describes the overall situation of the group; the second point is to carry out "the movement of people APP preference habit investigation ", correlation analysis, factor analysis, dissemination and experience to further distinguish clearly the relationship between experience spread with the user community, and identify the most factors that can affect the user selects the APP; third point, movement APP user groups as a typical case APP use to analyze the audience's needs and basic habits. Third, the sports APP establish user groups provide some valuable reference for future sports APP market promotion strategy.This paper is creative in two aspects: first, the new point of view. For example, the party put forward as a new propagation relationship audiences, sports APP users with mobile Internet users based on the basic features highlights the "Society", "small circle" of the aggregation group. Second, the research methods of this paper, empirical research, and continue to gather experience in the development of the actual situation APP for nearly more than a year of observation experience, All relative materials and figures are fresh first-hand data collected from one-year-long observation and experience.Based on detailed data on sports APP user groups characteristics correlation analysis and factor analysis.