Research On Marketing Strategy Of Wuhan H Education Training School

With the advent of the knowledge economy and the improvement of people's living standards,people's education consumption views have changed over time,so that the education and training institutions outside the school have developed rapidly.The idea that off-campus education is an important supplement and extension of on-campus education has been widely recognized.Compared with on-campus education for systematic and unified knowledge education,off-campus education is more open and autonomous.Moreover,the state advocates quality education and implements a "burden reduction" strategy.Therefore,students in elementary and middle schools are allowed to spend more time outside of class,but parents of students make full use of students' extracurricular time through extracurricular tutoring courses,thereby improving student performance and consolidating.This has led to rapid development of education and training institutions based on the development of market demand.Over the years,training institutions have sprung up like mushrooms.Even in the economic downturn,everyone will buy things carefully,but it is still very generous under the education of children.However,on the whole,there are still many problems in the education industry,especially in marketing,such as education and training institutions' low marketing business operation capabilities,and some education and training institutions lack a certain understanding of how to delineate consumer areas and provide targeted education products.Wait.The education and training institutions outside primary and secondary schools are different from the schools in the academic education system,and are also different from non-profit non-school educational institutions.This is essentially an enterprise that survives in the market,which means that education and training institutions should operate under the rules of market economy It belongs to the main body of the market economy.As an enterprise operating in the market,it should fully understand the current development status of the market,have a clear understanding of its own market position and competitors,determine its own target customers,and analyze the customers to understand their specific needs.This requires that education and training institutions outside primary and secondary schools should focus on the integrated marketing and promotion of enterprise products,and use reasonable and scientific strategies as guidance for enterprise development.Based on an in-depth understanding and analysis of the education and training industry outside primary and secondary schools,this article uses literature methods,survey methods,interview methods and other research methods to study Wuhan H education and training institutions as specific cases.The full text is composed of seven parts.The first part is an introduction,which introduces the research significance and background in detail,combs the research trends and current status of the country,and elaborate on the research methods and contents of this article.The second part expounds the relevant marketing theories such as STP,7Ps,PEST,SWOT and so on.The third part uses the PEST analysis method to analyze the political,economic,social,cultural and technological external environments of Wuhan H Education and Training School.And use the "Porter Five Forces Model" to analyze the specific industry environment of Wuhan's education and training industry.The fourth part,on the basis of introducing the operation status of Wuhan H Education and Training School,comprehensively analyzes the advantages and disadvantages,opportunities and challenges of enterprise development through SWOT analysis.In the fifth part,it discusses the shortcomings of Wuhan H Education and Training School in marketing strategy and analyzes the causes of the problems.Based on the above analysis and the development characteristics of the Internet era,the sixth part puts forward specific marketing optimization strategies for the product strategy,price strategy,channel strategy,promotion strategy and other aspects of Wuhan H Education and Training School.Development has certain guiding significance.The final part draws relevant research conclusions and prospects the future of the off-campus education and training industry.