Research On Marketing Strategy Of DS Education And Training Institutions

With the continuous development of social productivity and improvement of living standards,people pay more and more attention to children's education.In addition to the traditional kindergarten and primary and secondary school education,more and more parents send their children to social private education and training institutions for basic or improved sex education training.Some businesses realize the huge potential of the education and training market,and concentrate their advantageous resources to open up the out of school education market for teenagers and children,which makes the market competition more and more fierce.Therefore,to occupy a place in the fierce market competition,education and training institutions need to actively take various means to continuously improve the efficiency and efficiency of marketing.Compared with other well-known domestic education and training institutions,DS education and training institutions started late.In recent years,although a series of measures have been taken to reduce the price of courses,expand the scope of publicity,and improve the quality of service,the growth rate of enrollment scale is not obvious,and there are many problems in marketing,such as the homogeneity of courses,narrow marketing channels,single promotion methods,etc.Which are urgently needed To further optimize the marketing strategy.In view of the above reasons,this paper takes DS education and training institutions as the main object,combined with STP market positioning theory and 4Ps marketing theory,studies its marketing strategy.First of all,the macro environment and industry environment of education and training marketing are analyzed,and the SWOT analysis of DS education and training institutions is carried out from four aspects of advantages,disadvantages,opportunities and challenges;secondly,the current situation of marketing strategies of DS education and training institutions is summarized,summarized and summarized,and the questionnaire survey is carried out from two aspects of consumer demand and consumer evaluation.This paper makes anin-depth analysis of the problems existing in the marketing of DS education and training institutions.Thirdly,it puts forward the market segmentation and positioning strategies of DS education and training institutions from three aspects:market segmentation,target market selection and market positioning.Finally,combining the development environment and actual situation of DS education and training institutions,it makes a marketing analysis from many aspects and links The strategy is optimized.It is believed that DS educational and training institutions can innovate product strategies by personalized courses,developing pre-class products and extending after-class services.The pricing strategy is optimized by means of price superiority,flexible pricing and differentiated pricing.Broaden marketing channels through regional channels,network social channels,agency channels and traditional media channels;By optimizing traditional media promotion,expanding new media,innovating brand spokesmen and developing experiential marketing methods to enrich promotion strategies;The service strategy is optimized by improving the quality of personnel,optimizing the process and beautifying the teaching environment.At the same time,we should further improve the marketing guarantee measures in terms of personnel and funds,organization and system,information and technology,etc.