Study Of Service Strategy Innovation Of World Ice Arena Of Shenyang

Thomas Bach,Chairman of International Olympic Committee,announced that Beijing win the host of the 24 th Winter Olympic Games of 2022 on July 31,2015.Winter Sports begins blooming in China.World Ice Arena,which is operated by China Resource,started the commercial ice rink in China,had expand 15 chained ice rinks.Ice skating became the new sports & entertaining business to customers of China.Like other business as well,there is unstable business fluctuation on several operational elements of operating performance,brand value,social reputation from the establishing period to steady period by the effects of policy,market and consumers,etc.It is necessary to do the research of business development trend constantly,optimizing the consuming services to improve the satisfaction of customers to realize the sustainable development of enterprise.Based on the operating performance and the theory of management of technological innovation,World Ice Arena of Shenyang,which is the third ice rink of WIA,is the research object to do comprehensive study and analyzing.First,expounding the basic concept,connotation,involving elements,the driving force and innovation,the characteristics of commercial ice rink's service innovation,analyzing the present development situation and problems of Chinese commercial ice rinks;secondly,using World Ice Arena Shenyang as an example,identifying and predicting the internal and external development environment of commercial ice rink's service innovation,making a concrete analysis of the influence of internal and external environment on commercial ice rink's service innovation;thirdly,on the basis of grasping service innovation basic idea and intensive analysis of World Ice Arena Shenyang's internal and external development environment and their influence,giving the involved directions of World Ice Arena Shenyang's service innovation from innovation-driven,innovation supports and innovation results,based on this frame,the article studied the service innovation strategies of World Ice Arena Shenyang,sums up the generating idea and implantation process of commercial ice rink's service innovation;finally,according to the research content and conclusion,the paper puts forward related countermeasures and suggestions for the implantation process of World Ice Arena Shenyang's service innovation and service products.