Research On Leisure Sports Industry Of Shanxi Province Under The Background Of Consumption Upgrading

In the background of consumption upgrading,the consumption of leisure sports has already become an important part of residents' consumption.At present,the purpose of consumption alters from basic needs to enjoyment,and the consumption structure is becoming more personalized and diversified.Leisure sports has become a preferred choice for its strong participation,fashion,popularity and spontaneity when people enjoy life and develop themselves.Leisure sports consumption is the motivation resource to promote the development of leisure sports industry,stimulate domestic demand and formulate a new economic growth focus,as well as provide a good opportunity for the rapid development of leisure sports industry.At the same time,the upgrading of consumption has brought new challenges for the leisure sports industry.Thus,the development of leisure sports industry is faced with both opportunities and challenges.As a typical resource-based province,Shanxi Province has focused on the development of resource-dependent energy consuming industries which focuses on coal and metallurgy.In recent years,due to the downward trend of coal market,Shanxi Province's economic growth rate has declined significantly.Thus,it is urgent for Shanxi province to find a new economic growth point to cultivate new pillar industries.In the background of the consumption upgrading,the national policy advocates national fitness,and Shanxi Province promulgated the“Shanxi‘thirteen five'plan of sports”in response to national policies,to promote the national sports fitness campaign.Shanxi can promote industrial restructuring and upgrading through the development of leisure sports industry.Therefore,this thesis studies the development of leisure sports industry in Shanxi under the background of consumption upgrading and finally puts forward the development of science and policy recommendations for the path of Shanxi,which has great significance to provide theoretical guidance for the development of leisure sports industry in Shanxi and other similar economic areas.The first part is the introduction,and mainly illustrates the research backgroundand significance of this thesis,domestic and international literature review,research methods and other innovations.Due to the lack of consumption and industrial research of leisure sports in Shanxi Province,the second and the third parties analyses Shanxi leisure sports consumption and industry to provide a realistic basis for its development path and policy choices.The second part analyzes the connotation and trend of consumption upgrading according to the existing research of consumer upgrading at first,and then studies Shanxi leisure sports consumption trend through the combination of Maslow's theory of demand and questionnaire empirical survey.The study shows that the trend of leisure sports consumption of urban residents in Shanxi Province has increased significantly,but there are still potential for improvement.The third part analyzes the present situation of the scale and structure of leisure sports industry in Shanxi province by quantitative method.It is found that there are many problems of leisure sports industry.The fourth part combines the leisure sports industry in Shanxi Province with the supply and demand situation and puts forward the development path of leisure sports industry based on the analysis of the advantages of special resources and transportation in Shanxi Province,Finally,the thesis puts forward the policy recommendations for the issue and development path.