On The Operating Mode Of Chinese Tennis Association Of Juniors

With the deepening of sports reformation,competitive sports are transitioning to popular sports,and each sports management center of General Administration of Sport of China also quickens their pace of reform,exploring new ways for the sustainable development of sports in a new era.As a highly marketized sport,tennis is always at the forefront of reformation.The establishment of Chinese Tennis Association of Juniors(CTAJ)is a bold attempt at the sustainable development of sport,setting an example for others.This paper has mainly investigated the operating mode of CTAJ by methods of documentation,interview and questionnaire.After analyzing the general situation,the structure of organization,and the operating mode of CTAJ,the conclusion is as follows: CTAJ is a non-profit social organization of sports initiated by official agency,aiming at developing sports.The background gives it an edge on policy and the integration of social resources from different industries is in line with the environment of market-oriented economy,fully mobilizing sports societies,enterprises,schools,clubs and social groups,getting support from all walks of life.The membership management pattern breaks the old one that sports management department monopolizes power,making it available for participants to manage by themselves,supervise each other,share resources and develop in cooperation.Three different point-based competition systems are in harmony with children's growth from all age groups,enlarging the participating group of young people.The humanized training and promoting mode relieve worries for many athletes and their families,encouraging and helping more athletes to pursue their dreams,providing a one-package service from training kids to arranging matches.The main promotion means of CTAJ is publicizing in school.The main training subject is the physical education teachers of primary school.CTAJ has made full use of advantages of combining physical education with academic education,laying a foundation for the cultivation of reserve forces.Like other newborn things,it will also experience the period from immature to mature,and the current shortcomings are as follows: CTAJ has not yet made systematic regulations.There is a regional imbalance of both individual members and group members,and a gender imbalance between athletes and coaches.Few coaches are members while the overall quality is unsatisfied.Ways of training coaches follow a monotonous pattern.There is a lack of training equipment and match facilities,and a heavy reliance on business members.The market profitability need to be improved and the follow-up funding support is insufficient.The study suggests that CTAJ should build up its institutions as soon as possible,establish a membership level system,and take more effective methods to motivate members.It should also further expand the scale of promotion and publicity,making adjustments on communication and cooperation according to characteristics of different regions.In addition,there is a need to build more playing fields,to increase the participants of transitional tennis matches and mini tennis matches while make full use of idle place such as the badminton court.Moreover,the construction of network platform should be strengthened so as to facilitate the communication between members.The association could also expand its scope of cooperation with schools by promoting projects in kindergartens,and further carry out the market development to attract more funds.