Research On The Development Strategy Of Mass Winter Sports In China

Winter sports are very popular in the world,which are one of fashion sports.It is affected by climate,natural environment,consumer attitudes and ice and snow culture and other factors.Beijing Olympic Committee on behalf of the Chinese government to the International Olympic Committee promised the next seven years will drive the 300 million people involved in the winter sports in China.In this study,the development strategy of the mass winter sports in China is taken as the research object.The main research methods are literature,expert interviews,field investigation and logical argumentation.This paper analyzes the development of the mass winter sports in China,the realistic path of popularizing the mass winter sports in China.The main conclusions are as follows: The mass winter sports in China has developed rapidly,at the same time,the differences between natural resources in different regions are very huge.At this stage,there are the following questions.Management operation mode is single.The quantity of venues and facilities is less.Equipment technology is generally low-end.The quantity of professional and technical personnel is less.Activities and events have a certain influence but the form is single.Lack of grass-roots sports organizations in the schools and communities.Winter sports culture is missing.The enthusiasm of the mass to participate in winter sports need to be improved.The development of the mass winter sports in China should focus on regional and sustainable.Decision-making departments need to combine local conditions,scientific planning.The development strategies that need to be focused on are three ways: the regional level,the key areas and the security system.First of all,it's focusing on natural resources,national strategic planning and coordinated development of the positioning in different regions.Secondly,promote the healthy development of the mass winter sports from these focus areas.Promote winter sports culture.Develop winter sports habits of young people.Organize winter activities and events.Supply facilities and equipment.Train snow and ice professionals.Establish social organizations.The technologic innovate.At last,safeguard system strategy mainly point of view from the policy,economic and security.