Research On Media Literacy And Countermeasures Of Counselors In Local Colleges

With the development and renewal of internet technology,the use of media become more and more wildly,which is indispensable in the college counselors' daily work.In the information explosion era,the wilder source,lower threshold and more efficient features of information bring new challenges to college counselors.How to improve counselors' media literacy and make them use media information correctly,then have a good example in front of students,is the issue to think about at this moment.The local college counselors are treated as the research object because of two main reasons.One is that the local colleges in great numbers compare to Moe-administrated universities.Another is that the local colleges have less further learning opportunities than Moe-administrated universities.In this paper,through literature research,questionnaire survey method,interview method and comparative research to study media literacy of local colleges counselors.To find some problems in local college counselors' media literacy,three local colleges had been researched by questionnaire and interview.It helps us to find out the reasons which affect media literacy and then put forward suggestions for improving media literacy of local college counselors.This study is divided into five parts altogether,the keys are in the third chapter for analysis and the chapter four for reasons and countermeasures.The first chapter introduction mainly introduces the questions of the research,useful methods,significance,related concepts and literature review.The second chapter discusses the related theories of this research.The third chapter is the investigation and analysis,which is one of the most important chapters.This part analyzes the present situation of media literacy of local college counselors through the consciousness of media,knowledge of media,media ability three main dimensions and then find out problemsfrom the present situations.Chapter four devotes to search what reasons caused the problems and provides some suggestions from the government,schools,and counselors individual for seeking development of the counselors' media literacy.The fifth chapter is the summary and prospects of this research.