A Study On The Promotion Strategy Of The International Communication Of The Chinese Football

As a favorable sport,football promotes culture-exchange and national relationships between countries.After analyzing the foreign exchanges of Chinese football,and checking the literatures about football history,communication forms,and defects of Chinese football,the author draws a conclusion that football has played an indispensable role in Chinese foreign exchanges.After reading lots of data collections and football-related literatures,the author finds that the theoretical researches on the foreign exchanges of Chinese football is not sufficient and systematic.What's more,football exchange has not received enough attentions.President Xi attaches great importance to the development of football industry,as well as foreign exchange of Chinese football,he wants Chinese football can enter the international stage.To achieve this goal,Chinese culture should be spread and the competitiveness of Chinese football should be improved.China's "going out" policy should rely on the spread of Chinese football;therefore,the foreign spread of Chinese football is an important part of China's "soft power".However,due to the overall left-behind strength of Chinese football,the differences in languages and cultures,and the defects in spreading,the process of Chinese football spreading is not smooth.By applying the research method of literature material,expert interview,comparative analysis,and historical comparing,the author lists the following four aspects which hinder the development of the international spreading of Chinese football.(1)Foreign exchange policy of Chinese football doesn't carry out sufficiently.(2)The broadcasting platform for Chinese football development is limited.(3)Inaccurate translation due to the limitations information about the related language conditions.(4)The international education of Chinese football talent is defective.By analysis,the author puts forward some advices for the later development of Chinese football under the perspective of international communication:(1)Strengthening the soft power construction of the international spread of Chinese football.(2)Exerting the public diplomacy effectively to improve the foreign exchange and cooperation of Chinese football.(3)Paying attention to the important role of the Internet for Chinese football communication.(4)Stressing the China's broadcasting right of football games.(5)Improving agenda-setting ability of Chinese football on foreign exchange.In this way,the international spread ability of Chinese football will b e improved,and Chinese football will enlarge its influence around the wo rld.Thus,this thesis will make some contributions to strengthen the inter national exchange of Chinese football.