An Investigation On The Current Situation Of Dawei Town Of Hefei With Marathon Characteristics

The experiential tourism which combines sports with tourism will overturn the traditional sightseeing tourism.The sports characteristic town will be a new impetus for the development of sports industry in China.This paper aim to analyse the current develop model of the Dawei marathon sports characteristic town though the investigation,and try to put forward some proposal to offer theoretical support of build the Dawei marathon sports characteristic town.At the same time,this paper aim at offering suggestion for sports characteristic town.First,this paper carding data about the Dawei marathon sports characteristic town by documentation method.Second,the investigators join in the task of preparation for the marathon events,and the acquired the firsthand information by the field investigation method.Third,obtain basic information and experience of participators,to offering the data support.Finally,the investigators interview the local government,the organizing committee and the rural tourism enterprise.The study found:1.The location,the abundant natural resources,the policy support and the developed of leisure tourism industry is the internal advantage;2.The experience of the foreign sports characteristic town,the application of internet,the rise of we media is the external opportunities.3.The lack of standards,the uneven level of development is the external challenge.4.The lack of infrastructure,the lack of connection with leisure tourism industry,the lack of sport event management is the internal defect.Based on study found,this paper provided the following suggestions:1.On the macroscopic view:first the authority should set up a set of standard system about build sports characteristic town.Second,government should strength industrial planning and the market supervision about sports characteristic town.Finally,the legislature should consummate laws and regulations about sports characteristic town.2.On the microcosmic view : first the committee should strengthen the construction of marathon cultural.Second,the committee should enhance the events organization management.Finally,the association should train men for profession of events management.