The Research Of The Personalized Service Of University's Ideological And Political Education In The Context Of Big Data

Traditional ideological and political education value to the society value,insufficient attention to individual value,highlight the adaptability of each individual in a group or society,less from the perspective of humanistic to mining and promote the development of the individual;Don't pay attention to diversity and individuality of students,For one-way leading education seriously,the ideological theory and concept of value appear in the transformation in the process of the individual practice,It can be better into the practice of social innovation.The advent of the big data triggers the life,work and social thinking big changes.Big data at the same time also work for the ideological and political education personalized services to provide the best support.Ideological and political education of the personalized services is achieved by big data on the pertinence of ideological and political education object,precision services to foster the good personalized and comprehensive quality of college students.This paper research method is collecting and reading about the big data and the related monographs and dissertations of ideological and political education on journal articles and other literature,to own predecessors' research results as much as possible for the basis of this study,And then find out which can continue to further study as the content of the enlightenment and reference.Contrasting the current situation of the ideological and political education and the era of big data for the construction of the ideological and political education in colleges and universities,the comparative analysis of the similarities and differences,draw lessons from big data applications in areas such as education,business.Big data is put forward under the background of ideological and political education research of personalized services,targeted for improvement,and enhance the actual effect of ideological and political education in colleges and universities.The first part mainly introduces theoretical overview of the big data and the ideological and political education of personalized services.There are some problems with education goals is single,highlights the rigid education method and education object position relatively passive situation on the current ideological and political education in colleges and universities.Especially the personalized behavior of contemporary college students,ideological difference is bigger,so is of great importance to strengthen ideological and political education of personalized services.Through the use of big data technology and thinking method to carry out ideological and political education of the personalized service,which can enhance the pertinence and effectiveness of ideological and political education work in colleges and universities,realize the personalized development of ideological and political education object and potential,to cultivate innovative talents that social needs.The second part mainly introduces the opportunities and challenges of the big data application in the service of ideological and political education.Big data as the object of ideological and political education provides accurate,personalized service,strengthen the the effect of dynamic monitoring,achieve the object of ideological and political education of predictive intervention.At the same time analysis using big data to carry on the ideological and political education the feasibility of personalized service.Big data will also brought the ideological and political education work many challenges,such as the transformation of education idea,the restriction of the information technology,the lack of relevant talents and the privacy of personal information protection and so on.Finally pointing out that big data applied to the ideological and political education personalized services should avoid some problems.The third part introduces the path and methods of using big data to the ideological and political education of personalized services.Based on big data construction of ideological and political education of the personalized service system,by strengthening the top-level design of flat multi-main-body governance structure,establish "data driven decisions",to strengthen the ideological and political education subject and incentive mechanism;Set up the ideological and political education consciousness of data,the use of big data leads the ideological and political education in teaching methods,education evaluation,the transformation of research paradigm and personnel in colleges and universities;Make college network learning platform space data carrier,big data precision construction of ideological and political education to make use of the service model;Finally established the data access mechanism of those responsibility,improve the regulatory platform of data privacy and security control,improve the protection of individual liberties.