Study Of The Consumption Issue Urban Inclusion Of Xi'an New Generation Of Migrant Workers

In this article the author will xi 'an Cenozoic migrant workers as the research object,analyzed the consumption behavior of the group.Urban household peer group with traditional migrant workers as the reference group,based on the reference group theory,symbol consumption theory,the psychological dynamic field theory,by the method of description of three groups of community family,work,such as basic situation,consumption structure and willingness to spend,spend,comparison,analysis of the characteristics of different consumer groups and the similarities and differences between groups and analyzes the causes of the similarities and differences.At the same time the author based on with the new generation of migrant workers,city peer groups and enterprise managers interview,combining with the above has been concluded,from the economic integration,cultural identity,values,psychology into four aspects,such as display current urbanization experience of new generation migrant workers consumer behavior and found that although the new generation of migrant workers on the consumption behavior has showed higher urbanization trend,but the community into the city is still in the economic integration,social identity,there are certain barriers to psychological identity.The author in view of the above conclusion,from the household registration system reform,the media to the community to carry on the positive image and improve urban residents to the community identity,Cenozoic migrant workers self comprehensive quality provides four aspects,such as the opinions of the relevant Suggestions.