Study On Consumption Behavior Of New Generation Migrant Workers

With the development of economy,our country has an increasing demand for labor,so migrant workers has become an important part of social labor output.By 2016,the total number of migrant workers reached 281.71 million,among which new generation migrant workers account for more than sixty percent and the number exceeds 100 million.Data has shown that the new generation of migrant workers,as special groups,play an increasingly important role in China's economic and social development.They are both producers and consumers in urban society,and they have huge consumption potential.This paper studies the new generation farmers' consumption behavior and consumption concept,aiming to find the consumption problems in the new generation,then find solutions to promote reasonable and scientific consumption to improve their quality of consumption and consumption desire,which is conducive to expanding domestic demand,promoting economic development and realizing the integration of urban and rural development.This paper,taking the new generation of migrant workers in Changchun as the research object,based on literature research,field investigation and sampling investigation,studies on the problems and influencing factors of their consumption situation and puts forward some suggestions on how to guide the new generation of migrant workers to establish a correct view of consumption.This paper is divided into five chapters.The first chapter mainly introduces the research background,purpose,significance and previous literature research.The second chapter is about the definition of related concepts including the new generation of migrant workers,consumption behavior and consumption structure,the consumption behavior theory,Maslow's hierarchy of needs theory,social conflict on the basis of theory,social exchange theory and structural functionalism theory.The third chapter is the analysis of the status of the new generation of migrant workers consumption.It introduces the basic information of the objects,their consumption level,consumption structure,consumption concept and characteristics.The fourth chapter is the analysis of the existing problems and influencing factors of their consumption and lists five questionsconcerning economic factors,personal factors,social factors.The fifth chapter provides countermeasures to the above mentioned problems to guide the new generation of migrant workers to scientific and reasonable consumption.The sixth chapter is the conclusion.This paper puts forward the policy recommendations from four angles of government,enterprise,society and individuals,to promote the new generation of migrant workers to develop scientific and rational consumption concept,promotingthe harmonious development of economy and society.