Research On Pkukids Kindergarten And SKS Accurate Basis Course Project

Kindergarten is not compulsory education stage,but this stage is to cultivate children’s comprehensive and balanced personality important period.In the process of national market economic reform system,political environment,economic conditions,network information construction have been sustained and rapid development,thus promote the progress of the education system.For the development of private kindergarten education section industry have brought good opportunity.The kindergarten education has the imagination of the market.The implementation of the two-child policy,Expect another round of baby boom in 2016,After the 70 s and 80 s have been into the marriage stage,once making increased each year about 27 million babies.The improvement of people’s living standard make pre-school education more attention by parents,The kindergarten education industry rapid development.A large number of foreign brands in kindergarten education institutions to enter China,and become a strong rival to domestic institutions.The popular education of theory abroad,such as Montessori,Multiple intelligences,Orff,Feeling integration etc push the preschool education the overall level of theory and practice of the core curriculum.The current,Pre-school education rapid development,Early accumulated a large number of theory and practice experience,not only promotes the development of private preschool education,but also contributed to the progress to preschool education industry,at the end of 2014,a total of 77616 national private kindergartens and account for 60% of the total number of all the kindergarten 8.6875 million people is in the kindergarten,accounting for 37% of the national in kindergarten,thus lead to the development of the kindergarten related industry.This article is Pkukids kindergarten "sks precise basic course" how in the disordered uncertain but competition intense education training market gain a firm foothold and development.Through the market analysis,STP market positioning,5Ps marketing combination strategy tools and methods are discussed to help from the industry consolidation business ideas,suggestions and feasible marketing mix strategy.In this paper,the data collection and to the kindergarten research methods to investigate the analysis of kindergarten training industry development status and development trend,combined with Pkukids kindergarten “sks precise basic courses” of development status,on the internal advantages and disadvantages were marketing environment analysis,avoid the threat,foster strengths and circumvent weaknesses;and according to the 4ps-4cs-4rs theory,STP theory analysis,combined with the application of 5Ps marketing combination strategy,guidance and to develop the new marketing mix,blending a valid executable marketing strategy,and be the practice exploration.Which will the franchisee and partners has significant,and for the rapid development of small and medium education and training institutions,especially with the same industry market,has important reference value for customers and common group of early childhood education and training enterprise development practice.