College Network Public Opinion Management Mechanism Research Under The New Media Environment

With the continuous development and innovation of internet technology,"internet plus" is stepping into teaching,administration,life service and more aspects of college in the forms of "Smart Campus","Education Informationization" and etc,which gradually changed the mode of administration and teaching of colleges.High penetration rate of internet intellectualized terminal shaped a online force which subject is college teachers and students.They are not only getting to know social conditions and public opinions timely through new media but also putting forward and diffusing their own views,about social hotspots and the problem of teaching,employment and life service that they really care,which makes online public opinions in college and a new state of college administration come into being.At the 18 th National Congress of the CPC,the central government brought forward,” to strengthen and improve the network content construction,to sing aloud theme song on network,to strengthen network society management,to promote the network into an orderly standard operation.” The effective management of the university network public opinion is one of the most important factor in social stability and harmonious development.This paper,combining the characteristics,current situation and problems of network public opinions,puts forward the establishment of a network public opinions management system and relevant management teams dominated by the education department,also,the enhance of service capacity,the increasing management and investment of Monitoring mechanism.Based on the theory of public management,psychology,communication and pedagogy,this paper,combines the current situation of university public opinion,made a deep investigation and analysis of the problems and current situation of the government's public opinion management in colleges and universities,and put forward effective schemes to study the education authorities in solving the problems existing in the management,to improve the scientific level of public opinion management in colleges and universities,and to provide constructive suggestions for creating a harmonious network environment.