Research On Xianyou Government's Management Of The Network Public Opinion

Since the 21st Century,network platform has deeply influenced people's life,work and study with the rapid development of Internet technology.Therefore,network public opinion,with less constraints by time and space,rapid spread trend and strong elusiveness,comes into being with the norm of people's views on social problems through the platform.If it is fully utilized,network public opinion will play its positive effect,to win the position of public opinion for the government's social management,otherwise the government will become passive.Now establishing and perfecting the scientific management system and improving the level of network public opinion management have become a common issue for local governments.In recent seven years,Xianyou County has developed rapidly.At the same time,various social problems and contradictions are becoming increasingly prominent,but the government management system can not keep up with the needs of development,especially an effective institutional mechanism has not been formed to manage the network public opinion.So establishing a set of effective management system of the network public opinion is an urgent issue for the Xianyou county government.Adopting the literature research and case study,this paper deeply analyzes the present situation of public opinion network management in Xianyou county.It points out the problems,analyzes the reasons,such as low efficiency of dealing with public opinion information,the"blind area" of public opinion management,the weak strength of network management team,the single network construction etc.,and also studies the mature experience in other city.Based on these,the article puts forward to straightening out the management responsibilities of various departments,improving the management mechanism,enhancing the team construction,improving the management level,expanding the online advertising platform and transfering positive energy etc.,to strengthen countermeasures and suggestions of the network public opinion management in Xianyou county.